About Us

Our Story

Chery is a name synonymous with vehicles that offer a perfect blend of quality, technology, and affordability. With its range of successful car brands, Chery has managed to carve a name for itself in the highly competitive automobile market. Chery Automobile Co. Ltd. was founded in 1997 with the intention of supporting the local economy. It is a globalized automobile brand located in China. From its humble beginnings, Chery Automobile Co. Ltd. has grown exponentially in a short span of time to become one of the most renowned independent automakers. Powered by independent innovation, Chery today enjoys a global presence in over 80 countries. In 2001, Chery became the first Chinese automaker to sell cars abroad. Since then, the company has taken several steps that have led to greater success year after year. Today, with a cumulative sale of more than 8.3 million, Chery has become the first passenger car company in China to export complete vehicles. Chery's manufacturing bases are geared to international standards and all the necessary quality assurance management systems are in place. Making sure, there is no compromise on quality and every product that rolls out is safe and eco-friendly.

Independent Innovation


Years of independent innovation


Sales outlets in overseas market


Countries/regions with export business


Global Chery owners


R&D Talents

The Exclusive Distributor

Auto Leader Company | ALC

Welcome to Sarl ALC, the official representative of the Chery brand in Algeria.

Founded in 2020, our dynamic and committed team was created with the aim of guaranteeing efficient distribution and successful marketing of Chery vehicles on the Algerian market, while offering quality after-sales service.

As the official representative of Chery, a renowned brand in the automotive industry, Sarl ALC is committed to offering Algerian customers high-quality vehicles, combining exceptional performance, cutting-edge technology and innovative design.

Our products are designed to meet the highest standards of safety, comfort and efficiency, providing an unrivaled driving experience.

The main mission of ALC in Algeria is to satisfy the needs and expectations of our customers, with an emphasis on service excellence.

Our dedicated team works tirelessly to ensure constant availability of Chery models, providing customers with a wide range of options to meet their individual preferences.

In addition to the distribution and marketing of Chery vehicles, Sarl ALC places particular importance on after-sales service. We understand the importance of maintaining customer satisfaction after purchase, which is why we offer premium quality maintenance, repair and spare parts services.

Our qualified and trained technical team is ready to ensure the durability and optimal performance of each Chery vehicle on Algerian roads.

At ALC, we believe in the importance of long-term relationships with our clients. We constantly strive to build trust by providing reliable products and exceptional services. Our commitment to innovation and customer satisfaction makes Sarl ALC the preferred choice for those seeking an exceptional automotive experience in Algeria. Whether you are looking for a new vehicle, quality after-sales services or simply information on the Chery range, the dedicated team at Sarl ALC is here to support you every step of your automotive journey.

Trust ALC for uncompromising driving and an exceptional experience on Algerian roads.